Every step from the cultivation and processing of cotton up to the final product are verified by the independent and globally approved organisation CONTROL UNION CERTIFICATION B.V. (CUC) to ensure a sustainable chain of production of textiles in agreement with the GOTS (Global Organic Textile Standards), beginning with the cultivation of organic cotton, by an environmentally and socially acceptable production up to a transparent labelling.

Our organic cotton is grown in Turkey, free of pesticides, insecticides and fertilizers. Every two to three years a crop rotation takes place. Only natural products are used for fertilizing. Only biological methods are employed to avoid weed and pest. Defoliants are not part of the process; instead cotton is culled by hand. That way the ecological balance in the growing area is kept; the ground, the air and the water are not polluted and the workers’ health is not endangered.

Chemical additives do not play a role in the processing of organic cotton - formaldehyde, flame resistant, moth resistant and static inhibitors are not applied.

The clothes are printed and dyed in an ecological way. The dye does not consist of toxics; it is eco-friendly and synthetic. Unfortunately plant colours are not an alternative because they do not last on cotton. Besides, environmentalists doubt that the mass use of plant colours would be an ecological improvement, as an example of this the colour indigo caused problems with the effluents.

During the process of dyeing no optical brighteners, heavy metals and no chlorine bleach are used. The prints are water-based. White garments are bleached with oxygen. Some garments are not dyed at all.

Accessories such as buttons or zippers are made from natural products – the buttons are made of wood, shell or coco, the zippers of nickel-free metal. For sewing only cotton yarns are used; unfortunately, due to their breaking strength they have to be mercerized, though.

CUC verifies every step from the cultivation and processing of cotton up to the final product, according to GOTS.

Another part of the inspection deals with the social conditions of the workers in the fields and in the places of production. The factory in Izmir and Istanbul meets European social standards: no child labour, minimum wages, maternity and sickness benefits, compliance with industrial safety regulations, no forced overtime.

The entire process of production takes place in Turkey, thus there are no unnecessary transport routes.